To showcase CLARK’s app as the core of our brand, our team conceptualized and art directed a series of product shoots in collaboration with the talented photographer and retoucher Lena Smirnova. The goal was to visually capture the app’s usability, modern design, and role as a trusted companion for customers in managing their insurance.
These shoots focused on real-life scenarios, highlighting how the app integrates seamlessly into everyday life. By combining sleek product visuals with lifestyle photography, we brought the app’s functionality and benefits to the forefront, creating assets that resonated across digital campaigns, social media, and internal branding.
This collaborative effort not only elevated the app’s visual identity but also provided the marketing team with a cohesive set of assets, enhancing storytelling and customer engagement across all channels.
