Strategic and innovative creative executive with over 12 years of experience driving brand growth and creative excellence across diverse industries, including fintech, motion pictures, and publishing.

Adept at conceptualizing impactful brand strategies, leading cross-functional teams, and leveraging cutting-edge design tools and methodologies to build and enhance global brand presence.

Strategic and innovative creative executive with over 12 years of experience driving brand growth and creative excellence across diverse industries, including fintech, motion pictures, and publishing.

Adept at conceptualizing impactful brand strategies, leading cross-functional teams, and leveraging cutting-edge design tools and methodologies to build and enhance global brand presence.

Sophie Charlotte Andresen

About

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What I do

Brand Strategy & Identity

Global Brand Strategy / Market Positioning / Brand Guidelines Development / Rebranding Services

Creative Direction & Design

Art Direction for Digital, Print & TV Campaigns / Design Systems Development / Visual Identity Creation / AI-Driven Innovation for Design Processes

Marketing & Campaign Execution

Performance Marketing Asset Design / CRM Content / Social Media Content Strategy / Integrated Campaign Development

Team Leadership & Collaboration

Mentoring & Developing Creative Teams / Agency & External Partner Collaboration / Capacity Planning / Cross-Functional Communication

Principles

01

Understand Goals

Begin by deeply understanding the brand, audience, and objectives. Through research and discovery, uncover insights that serve as the foundation for a strategic and creative approach.

02

Develop Strategy

Craft a clear vision by defining brand positioning, key messaging, and creative direction. This stage ensures all visual and verbal elements align with the brand’s purpose and values.

03

Design & Collaborate

With a strategic foundation in place, develop cohesive visual systems and content. Collaboration with internal teams and external partners ensures seamless execution.

04

Refine & Deliver

Through iterative feedback loops, refine every detail to perfection. The final delivery is a polished brand identity or campaign that exceeds expectations and drives results.

Work

Explore a selection of my case studies. From brand strategy to creative direction, these projects showcase the ideas and solutions that drive meaningful results.