Sophie Charlotte Andresen
About
What I do
Brand Strategy & Identity
Global Brand Strategy / Market Positioning / Brand Guidelines Development / Rebranding Services
Creative Direction & Design
Art Direction for Digital, Print & TV Campaigns / Design Systems Development / Visual Identity Creation / AI-Driven Innovation for Design Processes
Marketing & Campaign Execution
Performance Marketing Asset Design / CRM Content / Social Media Content Strategy / Integrated Campaign Development
Team Leadership & Collaboration
Mentoring & Developing Creative Teams / Agency & External Partner Collaboration / Capacity Planning / Cross-Functional Communication
Principles
01
Understand Goals
Begin by deeply understanding the brand, audience, and objectives. Through research and discovery, uncover insights that serve as the foundation for a strategic and creative approach.
02
Develop Strategy
Craft a clear vision by defining brand positioning, key messaging, and creative direction. This stage ensures all visual and verbal elements align with the brand’s purpose and values.
03
Design & Collaborate
With a strategic foundation in place, develop cohesive visual systems and content. Collaboration with internal teams and external partners ensures seamless execution.
04
Refine & Deliver
Through iterative feedback loops, refine every detail to perfection. The final delivery is a polished brand identity or campaign that exceeds expectations and drives results.
Work