For Clestège, a premium hair salon brand, we crafted a sophisticated and personalized brand strategy that redefines modern luxury. Our goal was to position Clestège as more than a salon—an exclusive destination for refined beauty and self-care, tailored to women aged 20-40 who value quality and exclusivity.
Through in-depth client interviews and immersive on-site visits, we built a strategy grounded in authentic experiences and customer insights. We elevated the brand’s identity by developing a boutique tone of voice, focusing on personalized messaging that mirrors the bespoke nature of Clestège’s services.
The result was a cohesive brand foundation, combining elegant visual elements with messaging that emphasizes individuality and indulgence. This strategy not only strengthens Clestège’s position as a leader in high-end beauty but also connects emotionally with its audience, fostering loyalty and trust in every interaction.
