To unify the CLARK brand across European countries and markets (UK, FR, CH, NL), we undertook a comprehensive rebranding initiative, integrating newly acquired brands into the CLARK brand universe. A key milestone of this effort was the redesign of CLARK’s corporate website, clark.io. My team led the project management, ensuring alignment across cross-functional stakeholders and coordinating various teams to deliver a cohesive and impactful result. The redesign focused on enhancing the UX/UI to provide a more streamlined, intuitive experience while reinforcing CLARK’s brand identity across B2B and B2C platforms. To make the website more personal and engaging, we incorporated quotes from employees and emphasized people-centric photography, showcasing the human side of the brand. To further innovate our design process, we integrated AI tools such as Midjourney for image creation, improving efficiency by 30% and enabling faster, high-quality content production. This project exemplified our commitment to creating a unified, user-friendly digital presence for CLARK across all markets.