Our team at CLARK undertook a comprehensive enhancement of the brand's design and strategic capabilities. We developed updated brand guidelines to ensure a unified identity across all channels.
Collaborating with esteemed agencies such as Jung von Matt and Saltwater, we produced national advertising campaigns, including television commercials, to deliver high-impact, memorable content. These initiatives were supported by a substantial marketing budget, reflecting our commitment to brand growth.
To optimize team efficiency, we implemented quarterly capacity planning, providing structure and clear guidance. This approach streamlined asset creation and improved collaboration with other business units.
Our concerted efforts led to a significant increase in brand awareness, elevating CLARK's recognition in Germany from 15% to 35% within 18 months. This achievement established a stronger and more resonant presence in the market.
